Guide
Arabic catalogs: the fine points of right-to-left text
Arabic product copy is not a translation of your Turkish copy. Unless you treat text direction, the target dialect, and institution names as separate concerns from the start, the catalog will read as foreign.
Mimir team
For a brand selling into the Gulf, an Arabic catalog isn't one more language option. It's a writing job of its own. For the Gulf, Mimir writes in Modern Standard Arabic: it doesn't drift into colloquial speech, but it doesn't come across as stiff and formal either.
Writing right to left
The text runs right to left, and alignment is only part of the problem. A model number or SKU that stays in Latin letters changes direction mid-line, and if that isn't set up correctly, punctuation and numbers slide to the wrong end of the line. That's why Mimir also marks Arabic text as right to left in the output file.
A glossary of institutions and certifications
Institution and certification names should be spelled the same way on every product. Mimir keeps a glossary of them for exactly this reason: once a name has been written in Arabic one way, it's written that way across the rest of the catalog.
Through the quality gate
Arabic copy goes through the two-stage quality gate with rules specific to Arabic: the wrong language, untranslated text, and numbers that aren't in the source are all rejected. Before anything goes live, the final say is still yours.