Blog
Growth
What is GEO? Buyers are asking AI. Does the answer mention you?
Some buyers no longer type into a search box; they ask an AI assistant instead. If the answer doesn't mention you, your search ranking never reaches that buyer.
Building in public
How we built the quality gate
A model can write product copy, but someone else should decide whether that copy is ready to publish. In Mimir, a two-stage gate does that job.
Guide
Arabic catalogs: the fine points of right-to-left text
Arabic product copy is not a translation of your Turkish copy. Unless you treat text direction, the target dialect, and institution names as separate concerns from the start, the catalog will read as foreign.
Building in public
Where does your data live? What runs on our servers and what stays on your computer
A small part of Mimir runs on our servers; the rest runs on your computer. This post explains which data lives where.