Competitor ad tracking for ecommerce
Mimir finds your competitors' live ads in the Meta, Google, TikTok, Pinterest and Microsoft ad libraries, puts them side by side and transcribes their Meta, TikTok and Google video ads. You see which offer runs on which channel at a glance.
Ad libraries it searches
- Meta
- TikTok
Ads agent
See your competitors' ads on one screen
It finds your competitors' live ads in the Meta, Google, TikTok, Pinterest and Microsoft ad libraries and puts them side by side.
It transcribes what's said in Meta, TikTok and Google video ads, so you can read which offer a competitor leads with, and in which words.
It never links an advertiser whose name doesn't match your brand on its own; it asks you first.
- Meta48 ads
- Google21 ads
- TikTok9 ads
- Pinterest6 ads
Video ad transcribed
“20% off your first order, this week only.”
Meta ad, first 4 seconds
Advertiser match
Waiting for youIs “Lunela Beauty Store” your brand?
How it works
Add your competitors
Give Mimir your brand and the competitors you want to follow; it recognises them from their sites.
It matches advertiser accounts
It finds each competitor's advertiser account in the ad libraries, and asks you before linking a candidate whose name doesn't match.
It collects ads and transcribes video
It stores live ads with their sources and transcribes what's said in Meta, TikTok and Google video ads.
It puts them side by side
It compares competitors: how many ads run on which channel, and which offers they lead with.
Without opening every ad library by hand
Meta, Google, TikTok and Pinterest publish ads in public libraries. To see what a competitor is doing, you open each library, search for the advertiser and copy the results into a sheet; with more competitors, that takes hours every week.
Mimir does that search for you. It brings every source for a competitor into one record, stores ads with their sources and lets you compare competitors side by side.
Facebook ad library transcripts
In a video ad, the real offer is often in what's said. Mimir transcribes video ads from Meta, TikTok and Google, so you can read a competitor's message without watching every video and compare it with your own copy.
Instagram ads appear in Meta's library, so Mimir reads them together with Facebook ads. On TikTok it searches the commercial content library, on Google the Ads Transparency Center, and on Pinterest and Microsoft their own ad libraries.
Organic posts too
To see a competitor's posts beyond their ads, the organic social section follows Instagram reels, TikTok and YouTube videos and transcribes them as well.
Frequently asked questions
Which ad libraries does it search?
The Meta Ad Library (Facebook and Instagram), the Google Ads Transparency Center, TikTok's commercial content library, and the Pinterest and Microsoft ad libraries.
Can I see my competitors' ad spend?
Ad libraries don't show spend for most ads, and neither does Mimir. It shows which ads are live, which channel they run on and what the ad says.
Does it need to sign in to any account?
No. Mimir only reads public ad data; it doesn't connect to your Meta, TikTok or Google account and never signs in to any site.
What if it links the wrong brand as a competitor?
It never links an advertiser whose name doesn't match the brand on its own; the match waits for your approval.
Is ad tracking included in the price?
Yes. Both the Small business and Agency plans include every module, so there's no separate ad tool subscription.
What changes for ads delivered in the EU and the UK?
We're working on a connection that reads ads delivered in the EU and the UK straight from Meta's official source.
Other modules
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Try Mimir on your own store
Seven days free. No credit card required.